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A Business Directory For Your Business

Erstellt von William

22. Mai 2021

WHAT IS A BUSINESS DIRECTORY?

A business directory is an online list of businesses that are categorized within a location or specific niche. When you’re included in these directories, your business gains a lot of visibility in local search queries.While it takes some time to submit your business to get listed, it’s well worth the investment.

Benefits of Business Directory Listings

No matter your industry or area, the competition is heating up for grabbing the attention of your target audience. The longer you wait to get listed in local business directories, the more you’re losing out on potential business.Here are some of the most notable advantages:

  • Rank Higher for Relevant Search Queries.

Local SEO all comes down to gaining visibility and boosting brand awareness. How will your target audience find you if your site doesn’t show up when they Google services you provide?

By getting your business listed in relevant business directories, you’re gaining quality backlinks to your website, which delivers link equity. Essentially, links tell search engine bots that your site is credible. They act as votes of confidenceKeep in mind that business directory listings are impactful, but they shouldn’t be your sole focus for link building. You want to diversify your link profile with other relevant referring domains.

  • Boost Organic Traffic.

The effect of ranking higher is gaining more organic traffic. Advanced Web Ranking’s December 2019 research found that the first position in Google search engine results pages (SERPs) earned a 32 percent click-through rate on desktop and a 23 percent click-through rate on mobile.Therefore, the more business directories you get listed on and earn backlinks from, the more authority you build with search engines.This ultimately contributes to getting ranked higher on SERPs, which will earn you more clicks and more organic traffic.

  • Earn and Share Social Proof.

Social proof carries a ton of weight with consumers. The concept of social proof is a psychological phenomenon that suggests people see others’ behaviors as more correct in certain situations.People are quick to assume that others around them, including friends and experts, have more knowledge about a particular circumstance that they are uncertain about.

 Through many online business directories, you can encourage customers to rate and review your company.Some of the most impactful forms of social proof in marketing include case studies, testimonials, and reviews. By getting on the right directories and filling them with five-star reviews and quotes from happy customers, you’re bound to grab attention from your local audience.

  • Keep Your Online Presence Consistent.

You can properly manage the details about your business on directories. By ensuring consistency of your information, you can better guide your audience to your website and even your front door.

USEFUL WEB DIRECTORIES FOR ANY KIND OF WEBSITE

1. BOTW

Around since 1994, Best of the Web (BOTW) is still a trusted online directory used by more than 16 million businesses.

It receives 40,000 – 60,000 visits per month, with about half of that traffic being U.S.-based.There’s also blogs.botw.org for blogs and local.botw.org for local businesses.

2. AboutUs

About Us web directory was originally formed as a business domain directory, About Us now allows all kinds of websites to be submitted and discussed.The site receives 200,000 monthly visitors, on average.

3. Spoke.com

Spoke is an online community for finding and discussing business people, companies, news, and more.On Spoke, you can add a web listing for a business or a person.As of this writing, 1.4 million companies and 5 million people are listed on the site.It receives over 80,000 monthly visitors.

4. Blogarama

Blogarama features over 153,000 blog listings which are actively updated by site admins.Plug in your RSS feed and Blogarama auto-updates your listing with your latest posts.The site receives between 110,000 to 230,000 visitors monthly.

5. Google My Business

In some respects, Google My Business is now the granddaddy of web directories.If you’re a SEO professional, you’re already familiar with the vast benefits that make listing your business on Google My Business not just a good idea, but a basic requirement of online marketing.

Google My Business continues to climb in relevance as a local search ranking factor. Plus, Google is the world’s largest search engine.Having an optimized Google My Business listing is the best way to make sure you show up for the majority of internet users seeking what your business offers.

6. Bing Places

Next up is Bing Places, the Google My Business equivalent for the world’s second most popular search engine.While only about 6% of the world uses Bing as their search engine, it’s important to remember that it’s the default search engine for Internet Explorer and Edge, and Microsoft still dominates the desktop computer market.Make sure you reach those PC users by adding your business to Bing Places.

7. Yahoo

You can’t talk about Bing without mentioning Yahoo, the third most popular search engine.Adding your business to Yahoo Local (and six daughter directories) starts at $8.25 per month.

8. Yelp

Yelp still reigns supreme as the review site for local businesses.If you want customers to find your business, you need to be on Yelp – and you need to be getting positive reviews.As of March 2020, the site claims 211 million reviews and 35 million monthly mobile app users.

9. Foursquare

Foursquare is nowhere near as popular as Yelp, but it does provide listings for all kinds of local businesses.93% of local storefronts represent 2 million of the businesses who are already listed on Foursquare, and the site is visited by 20 million people monthly.

10. Yellow Pages

If you’re wondering whatever happened to the company that used to drop off yellow tomes on your front doorstep, they went online.Claiming your business is free, although you can expect to be pestered to opt into their advertising options upon signing up.

Beyond a business listing, YP stays relevant by offering coupons, providing listings for a large variety of industries, and regularly posting blog content to drive internal link equity back toward their directory pages.Plus, this site converts. When people go to YP.com, they’re looking for contact info. 60 million people visit YP.com every month, 91% of whom contact a business within 24 hours.

How to find more local business directories

The free business directories above are global, but what if you’re looking for more focused and local options? Try the following:

Make sure the settings on your search engine are accurate for your location, and then search for “top local directories”Search using your location plus one of the following words or phrases: directory, add your site, add your business, or recommended links

Even if you really want to focus on staying small and serving your community with hyperlocal directories, it’s still a good idea to list your business on a few of the larger directories.While getting listed on a free local business directories may be good for your bottom line, at Boost, we know you don’t have all day to pick which one is best for you. Local business listings are just one of the SEO strategies we use at Boost.

What Else?

Beyond the directories listed above, there may be additional niche directories with high traffic that are pertinent to your industry, like Avvo for attorneys or Porch for home improvement professionals.

There are also services online, notably Moz Local and Yext, that will create, update, and otherwise maintain your local citations across dozens of online directories.A listing on many of these directories will simply be a citation for citation’s sake, but these services will include the big names like Yahoo, Yelp, and others on our list.

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