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Alle gute Gabe und alle vollkommene Gabe kommt von oben herab, von dem Vater des Lichts… Die Bibel

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, bloggingand pay per-click advertising, it’s easy to see why most are ready to pull their hair out. The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and
more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don’t have an effective sales funneland optimize your conversions, you’ll just be throwing money away. That’s why for this reason, I will be sharing a list of high-ROI marketing strategies that you can and should steal from the industry today.

INBOUND MARKETING


Inbound is far and away the most effective business to business marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — even the other strategies listed here — inbound marketers earn the attention of customers and pull them to a company website by producing and providing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying them with interruptive traditional advertising. Inbound marketing is effective because it:
-Works for businesses of any size or type
-Creates more knowledgeable prospects
-Can be easily integrated and managed using a Customer Relationship
-Management (CRM) system and a content management system (CMS), like
HubSpot

SEARCH ENGINE OPTIMIZATION


Search engine optimization, or SEO, is the process of increasing awareness about and traffic to — a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing! and Yahoo. While there is a common misperception that it’s a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.
While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. SEO automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in your product or service. Search engine optimization is effective because it:
*Continues to evolve to keep pace with mobile and local search engine use.
*Simplifies searches for customers interested in your product or service.
*Is a cost-effective way to keep your brand competitive with similarly situated
companies.

ACCOUNT BASED MARKETING AND RETARGETING


Account Based Marketing is a business-to-business strategy that focuses on a targeted set of
accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of marketing resources. With all of the things ABM is, though, it’s important to remember that ABM is not the same as targeted outbound marketing. It’s much more strategic, using methods like online retargeting to personalize marketing efforts.
Retargeting uses browser cookie-based technology to identify users who visited your site but left (or “bounced”) before completing a transaction or conversion. The cookie allows for targeted advertisements to appear in those users’ subsequent web searches and interactions, even if they’re not related to your site specifically. Retargeting is an effective conversion tool because it repeatedly gets your brand in front of audiences that already demonstrated interested in your product or service. Retargeting is effective because it:
*Recaptures the attention and purchase power of “window shoppers”
*Generates high click-through rates
*Lends itself to visitor segmentation and tailored messaging

REFERRAL PROGRAMS


A referral program is an umbrella term used to describe a systematic approach companies take to incentivize people to tell others about their products or services. Implementing specific affiliate programs, customer referral programs and partner programs within a marketing plan structure are meant to offer the instant credibility of existing customers to grow a customer base. “Referral programs” is often used synonymously with “referral marketing.” Referral programs are effective because they:
*Leverage the recommendations of happy customers
*Authentically recognize customers’ brand loyalty and reinforce it
*Are perennially popular with customers

CONVERSATIONAL MARKETING


Conversational marketing is just that a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, and follow-up questions are addressed immediately. Personalized, relevant engagement vastly improves the user experience, increasing the likelihood of getting referrals from happy customers. For businesses, conversational marketing methods typically cut the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.Conversational marketing is effective because it:
*Removes layers of impersonal lead capture and creates an authentic,
*personal customer experience
*Fosters clear communication — buyers can plainly state their needs, and
businesses can more readily understand and assist since there is appropriate
context around the request
*Strengthens relationships as bots can also recommend additional content to
supplement buyer education

PAID MEDIA ADVERTISING


Paid media is a tool that companies use to grow their website traffic through paid advertising. One of the most popular methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched (this process is commonly known as search engine marketing, or SEM). Every time the ad is clicked, the company pays the search engine (or other third-party host site) a small fee for the visitor — a literal “pay per click.”

ONLINE MARKETING


Internet marketing, or online marketing, combines web and email to advertise and drive
e-commerce sales. Social media platforms may also be included to leverage brand presence and promote products and services. In total, these efforts are typically used in conjunction with traditional advertising formats like radio, television, and print. There’s also a lot to be said about online reviews and opinions. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful because those people who have nice things to say about your product or service generally have nothing to gain from it other than sharing good news. A recommendation from a friend, colleague, or family member has built-in credibility and can spur dozens of leads who anticipate positive experiences with your brand.

DIRECT SELLING


Direct selling accomplishes exactly what the name suggests, marketing and selling
products directly to consumers. In this model, sales agents build face-to-face
relationships with individuals by demonstrating and selling products away from retail
settings, usually in an individual’s home